The One You Didn't Ask For

When was the last morning it happened on its own? Most men can't answer that, and that's the point. Not the last time it worked. The last time it happened without you being involved at all. That one isn't about mood, or effort, or wanting it. It's tissue doing what tissue does when it's still soft enough to fill. Which makes it the one thing you can actually watch. You don't need to trust anybody. You don't need a study. You need one morning where something happens that you didn't ask for. What to watch for, and how soon, is written up below.
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TiempoTextoFunción
0–5son its ownFaja fija
30–36syou don't have to trust anybodyPuente

Primer frame: techo con luz de amanecer entrando. Sin rostro.
Ritmo: plano fijo largo, sin música.
TiempoBeatFunción
0–8s¿Cuándo fue la última vez?Atención
8–18sNo "funcionó" — "pasó solo"Cualificación
18–30sAhí no interviene el deseoQuiebre
30–40sLo único comprobable sin fiarseNueva creencia
40–45sQué observarCTA

Queda abierto: qué observar y en qué plazo.
Destino DEST-03: abre con el protocolo.
RiesgoCero cifras. El porcentaje del briefing no tiene fuente. Si alguien lo añade en producción, el ad afirma un dato inventado ante el único avatar que lo comprueba.